Karen Marie Mason``Karen has a breadth of experience and a depth of knowledge that truly sets her apart' - Sylvia Rhone ~ President, Epic RecordsLearn More
Artist Launch``Karen's involvement was pivotal to our initial success`` B-Real ~Cypress HillLearn More
After years as a successful record company executive I wanted more. I wanted to make an even bigger impact in the arts, I wanted a family, I wanted more creative collaborations, I wanted more involvement in the community. Social good was on my mind. I wanted change.
I was already well known as a branding expert creating marketing plans for Mary J Blige, Kris Kross, Ziggy Marley, Supercat, En Vogue, Gerald Levert, The Fugees, Busta Rhymes. During my tenures at Sony and Elektra, I cut my teeth with projects from Sade, Michael Jackson and Alexander O’Neal. I knew my shit. But I wanted more.
So I began creating collaborative and innovative programs that combined my love for marketing and branding with my desire to do social good and bring about change. I wanted to create ongoing experiences that would have an impact and build relationships that would last.
I wanted to be able to work with and manage artists and brands and design creative programs and collaborations that would allow both to shine.
Karen Marie Mason |•a•creative•change•agency| was born. Welcome.
The paradigm has shifted. We have created a legacy of building and implementing campaigns that are different, against the grain yet successful and impactful. We get excited about working with artists, brands and companies that want to do good, support causes, engage their fans and usher in change. If you are about creating bold and effective campaigns and collaborations, long lasting experiences and innovative programs that produce social impact and ultimately societal change then we are your agency.
Artist Launch 2015 is a 4 week program that takes you step by step from conception to manifestation of your new music and shows you how take your career to the next level. Whether you have released music in the past or this is your debut release, Artist Launch 2015 will outline the entire process from soup to nuts; from idea to digital release and everything in between. We’ve studied all the new apps and platforms. We cover copyright, publishing, licensing. You don’t have to that part of the work. We’ve done it for you. We will show you how to develop multiple streams of income and how to set up your structure to monetize and receive.
Money Grows In Streams – Free Webinar
There are over 60 streams of income (so far) according to the Music Business Association. Some are focused on the artist, others on the singer, others on the publishers, etc. As a DIY artist you are often all of the above. So you need to know how to get your paper. Your money. This course is designed to show you how.
Releasing your music should not be complicated. You’ve already spent
hours in the studio perfecting your craft so the last thing you want it a
long process before your can get your music to your fans. In this course
we show you how to simply the process of releasing your music, building
your fan base and monetizing your art.
Spend some one on one time where focus can be given to a specific problem or just simply gain more clarity on your project and direction as an artist. Click here to register: After you register you will be contacted to schedule a time for your consultation. A recording of the consultation will be provided after the call.
Testimonial“Karen’s involvement was pivotal to our initial success. She brought fresh and cutting edge ideas to the table, assembled the right team of people to work our album, and her ability to execute the plan and make it work was incredible.. She had a take no prisoners mentality and we loved that about here.” – B-Real ~ Cypress Hill
Testimonial“Karen Mason is a visionary and a great idea person who knows how to move the needle in pop culture. Karen has a breadth of experience and a depth of knowledge that truly sets her apart” – Sylvia Rhone: President, Epic Records
Testimonial“Karen Mason help put Ruffhouse on the map. Her innovative marketing ideas and sound understanding of the genre was very impressive. Most importantly, she’s still doing it today!” – Joe Nicolo, founder of Ruffhouse Records
Testimonial“I observed her mold careers over the years with infallible tact, precision and professionalism. In turn I asked her to sprinkle her magic on me!… She makes ideas come to life.” – Fahamu Pecou – Visual Artist
Testimonial“She has a very unique approach to marketing. Her most inspired campaigns combine social relevance, cultural attache with the creative merit of the product! In one word she is amazing.” – Kirk Burrowes, Co-founder of Bad Boy Records and Former Manager for Mary J. Blige