Artist Launch Masterclass will walk you step by step through the process of releasing your music to the world.
You will be guided and given the tools and forms to register, protect, discover, market and
monetize your music. The music business has changed. Alot. This course brings you all the up to date platforms, programs and news so you can navigate the new terrain more effectively. Receive expert guidance on hot to reach your ideal fans, tour, sell your music and have fun doing what you love. Here are the modules we will cover.
DELIVERED AS WEEKLY WEBINAR AND/OR AUDIO SERIES. NEVER MISS A CLASS.
ALL MODULES WILL BE RECORDED.
Learn the 40+ ways to monetize our music. Determine what revenue streams are your sweet spot. Discover the most effective digital and physical platforms selling music and what avenues are best suited for your music and genre. We will guide you through the registration process for the performance rights organizations, Soundexchange and international platforms.
Learn and understand the old and the new model and together we will determine what strategies will work for you. We will go over major label and indie label marketing strategies. Discover the many direct to fan platforms and how to use data to win. Uncover the secrets of metadata and how to use it get discovered. Most importantly learn how to build your mailing list and why this is your most important currency.
We cover how to create your online web presence. Learn how to see yourself as a start up and brand. Create your value proposition and learn how to use it define your brand. We will help you determine your partners, refine your brand image and uncover your unique selling points that set you apart. How to package our brand, identify your ecosystem and team players.
Learn the most important step to knowing your fans that most artists miss and why marketing to everyone is a mistake and what you should do instead. Learn the steps to building superfans and the 80/20 rule. Learn the different platforms where your fans gather and how to strategically reach tem. How to engage with fans and build long term relationship and how to take your marketing beyond social media.
Learn how to structure a fan marketing campaign from creation to implemention. Learn product, pricing and how to bundle packages for your fans. Learn the proper distribution channels, how to use User Generated Content, Master your direct to fan strategy, crowdfunding for musicians and how to choose the right marketing methods for your music. Learn a step by step guide to creating your own marketing plan that reaches your fans and makes you money. Case Study: Ryan Leslie
Learn how to create your media and social media strategy, how to reach bloggers and influencers, how to plan a local, regional and national tour. Learn how to get online radio play, and the most effective online communication.
"Karen Mason help put Ruffhouse records on the map. Her innovative marketing ideas and sound understanding of the genre was very impressive. Most importantly, she's still doing it today!" ~
Joe Nicolo, founder of Ruffhouse Records
"Karen Mason is a true modern renaissance woman. She brings above and beyond to any project that is fortunate enough to have her on their team. She has a very unique approach to marketing. Her most inspired campaigns combine social relevance, cultural attache with the creative merit of the product! In one word she is amazing. Kirk Burrowes Co-founder of Bad Boy Records Former Manager Mary J. Blige
When Karen walked into my design studio in 2000 to ask me to design the tour materials for Mary J. Blige I had no idea she was serious... And NO IDEA how she would ultimately change my life! I observed her mold careers over the years with infallible tact, precision and professionalism. In turn I asked her to sprinkle her magic on me! A visual artist managed, marketed and promoted like her record and film industry clients... Not only did she indulge me and my crazy ideas.She makes them come to life. Fahamu Pecou - Visual Artist
•Rock Social Media Training with a social media expert
•Money Grows In Streams E-Book (released this fall)
LIVE Q&A WITH SHERI RILEY former head of Marketing at LaFace
"Karen Mason is a visionary and a great idea person who knows how to move the needle in pop culture. I really admire Karen's intellect, her work ethic, and her honesty. Karen has a breadth of experience and a depth of knowledge that truly sets her apart." Sylvia Rhone, President, Epic Records
"Karen's involvement was pivotal to our initial success. She brought fresh and cutting edge ideas to the table, assembled the right team of people to work our album, and her ability to execute the plan and make it work was incredible. She takes initiative and doesn't except excuses and I believe that why she gets results that people want to see” ~ Multi-platinum artist B Real of Cypress Hill